Monday 28 October 2013

You've Had a Website for HOW long?

I'm feeling very "experienced" today.

I just realized that we're coming up to 15 years with our website at www.simonsaysroses.com

In terms of the internet, we're ancient.

But we were far from "cutting edge". The flower industry in Canada is SO competitive that we were the fifth flowershop with a website in Victoria. We weren't leaders...we were followers. But instead of the standard 2 or 3 page site, we went big with a page for every city and town in Canada, and catalogues for over 150 countries as well. Our site became huge...very quickly.

After all, if people wanted flowers anywhere in the world, why not order them from us?


Have you ever heard of AltaVista, Lycos, Excite, or HotBot? These were the popular search engines before Google became a noun AND a verb. We had a lot of people in the early days that found us in directories that weren't Google, Yahoo or MSN/Bing.

Yup, we've been around that long.

So where were our customers coming from? Is there a way to analyze this information? Considering Google Analytics started in November, 2005, our analytics program started in October of 1998.

That's 7 years BEFORE Google!

These analytics programs are great. I found out that:
  1. Over 1.2 million searches have been done on Google that resulted in people hitting the Simon Says Roses website.
  2. The most popular keyword is "flower", with over 274,000 searches.
  3. Our rose page at www.simonsaysroses.com/telerose.htm is our most popular page, with 5.5% of people viewing that page.
  4. Although the vast majority of people finding us have a .com, .net, or .ca domain, we have had one page view from the .va domain...which is for Vatican City!
  5. Of our top 6 customers, three live in Toronto, one in Vancouver, one in Calgary, and the other is from Yellowknife.
All six have been ordering from us for years and although we've never met personally, we do have great phone conversations and have built long term relationships.

And that's the fun part of having an online flower business...even after 15 years!

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