FTD is buying Proflowers by the end of the year.
For $430 million.
So the big just got bigger.
This will not have much of an impact for flower delivery in Canada, as the Proflowers model of shipping flowers overnight has never worked up here.
In the summer it's too hot...in the winter, way too cold for flowers to be sitting on a tarmac or in the cargo area of our country's airports.
But in the U.S....this will be huge.
Previously, Proflowers would ship their overnight boxes by FedEx for arrival the next day across America. FTD has now purchased this system and the customer base as well.
If the customer wanted same day delivery, they would funnel the orders to local florists by Teleflora.
Now these orders will be funneled to FTD florists, with Teleflora flower shops being cut out of the loop.
And that is going to have a huge impact on whether florists become members of FTD and maybe even drop their Teleflora memberships.
Either way, it's going to be an interesting year in the floral industry!
