Saturday, 20 September 2014

Top 5 U.S. companies advertising flowers in Canada

Had a call yesterday from a customer in Calgary.

She was irate.

"You charged my credit card in U.S. dollars for flowers in Fernie for my Granddaughter!"

Now that's strange. Simon Says Roses is Canadian. We charge in Canadian dollars, not U.S.

"What is the name of the company on your credit card statement, Ma'am?"

"Just Flowers".

And there lies the problem.

We're really bad at marketing in Canada. Especially in the floral industry. We've opened the door to many U.S. companies advertising on our home turf.

And it's confusing Canadian flower customers.



So here are the Top 5 U.S. companies that show-up at the top of Google searches for flowers in Canada, often with huge advertising budgets:
  1. ftd.ca - based out of Downer's Grove, IL. Even with a ".ca" suffix making it appear that they are a Canadian company, all charges are in U.S. dollars.
  2. teleflora.com - based in Paragould, AK
  3. justflowers.com - based in Los Angeles, CA with a huge order desk in the Phillipines
  4. wesleyberry.net - based in the Detroit, MI area, with many different web sites
  5. 1-800-flowers - Long Island, NY
 And we would like to thank all our customers for using simonsaysroses.com ... a Canadian business through & through!

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