Online #Flower Orders Made REALLY Easy

In this high tech world, we can sometimes over-complicate things.

Like ordering flowers.

Yes you can order flower arrangements online, and yes you can still order by phone.

But why not a simple email?

But here's what happened to a returning customer that simply wanted to send another floral gift to her friend:

> Hi Dale and Simon(?)
> And a Merry Christmas to you too.
> Yesterday I submitted an order for Santa's Rosy Cheeks SSR1-2932 $53.99, promotion code SSR-CY13 for Patricia D on Salt Spring Island to be delivered December 21st.
> You have delivered flowers to her for me before.
> I did not receive a confirmation email from you so attempted to resubmit this morning. My cart came up as a double order so I did not submit it. My mistake??
> Do you want me to start over again or do you have my original order from yesterday and just not had time to confirm? I know it's a busy time.
> Awaiting your instructions, Iris F

Our response was simple. This was a returning customer. We had all the sender's information already on file. We had all the info for the recipient too.

So instead of asking our customer to go through the entire online ordering process one more time, we sent a simple email reply.

"Thanks, Iris. We have almost everything we need for your flower order in Salt Spring. Can we use the same credit card as your last order, with the number ending in 7654? And if yes, please email reply with the greeting card message. Once received, we'll send you an Order Confirmation Invoice."

Two minutes later, our customer replied authorizing the credit card and supplying the card message.

It can be SO easy sometimes, that we sometimes forget to K.I.S.S.