Is it online through a shopping cart with a bunch of information that you have to fill out?
How about picking up the phone? But you still need to recite all the information.
Or maybe the single easiest way to order anything on the internet might be...
EMAIL!!!
Just received this email from a customer...
"Hi, Frank. I'd like to order flowers again for my Mom (Julie Smith) on her birthday for November 12th. Her information hasn't changed, and mine hasn't either.
Please send the same thing as last year (she loved what you sent), with the same card message. Use the credit card we used for Mother's Day, ending in "4398". Please send me an Invoice by email once it's done. Any problems, let me know.
Thanks much. Jim Smith."
We pulled up Jim's file by searching on his name, together with his Mom's name, and we copied last year's order changing only the delivery date to this year.
Short...sweet...and all the information we need is there.
When you have a relationship with your customers, ordering can be REALLY easy!
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